Casillero del Diablo, Concha y Toro’s (CyT) flagship brand, is looking to nab a greater share of the Sauvignon Blanc pie with the launch of a premium coastal wine from Colchagua’s Ucuquer vineyard.
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Casillero del Diablo, the UK’s leading Chilean wine brand known for its punchy reds, is launching a new consumer campaign to drive awareness of the “seasonality and great quality” of its white wines.
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Concha y Tora has expanded its Casillero del Diablo brand with a Spanish Tempranillo from Cariñena.
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Consumers have come to expect value from Chilean wine, says James Lawrence, so how can they be encouraged to trade up?
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Concha y Toro is celebrating a burst of successful trading in Russia and Eastern Europe via its distribution partner, Roust – with hints of further expansion in the near future.
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Marcelo Papa has been appointed technical director of South American wine behemoth Concha y Toro.
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